Mom & Baby, Lifestyle
Logo, Brand Identity, Website Development
Lots of Life is an Australian-based brand that gives secondhand baby and kids clothing a joyful second life. Since little ones outgrow their clothes so quickly, most items are still in great condition—With a playful identity and a mission rooted in sustainability, Lots of Life proves that secondhand is not only smart—it’s cooool! From everyday essentials to rare finds, Lots of Life offers well-preserved clothing with timeless appeal.
The Lots of Life logo captures the spirit of childhood joy and sustainability with a playful, nostalgic twist. The main logo features a bold, rounded “LOL” lettermark, brought to life with a quirky set of googly eyes—instantly evoking fun, curiosity, and personality. The color palette combines warm earth tones that creates balance between modern eco-consciousness and retro inspiration—perfectly reflecting the brand’s mix of secondhand quality and vintage treasure hunting.
